Why I Do What I Do
“I have often asked myself why I chose this path. But the older I get, the more I wonder whether it was ever really a choice”.
— Chris Broddeck
The Kind of Help I Don’t Believe In
I was never here to rescue you.
I have always been drawn to people who need help. But never because I wanted to rescue them. Never because I wanted to do the work for them. In fact, I believe we do people a disservice when we take away the struggle they need to go through themselves. To me, helping someone means something different. It means showing them the way — and then helping them become strong enough to walk it themselves. That distinction matters more than anything else I’m about to say.
Struggle is not the problem. Avoiding it is.
— Chris Broddeck
The Long Road
I didn’t arrive here with a plan. I arrived here after years of watching people — including myself — get in their own way. Years of seeing what happens when someone confuses effort with clarity. When someone mistakes activity for progress.
What I Actually Do
Unlike a coach, who primarily helps clients discover their own answers, or a consultant who is typically brought in to solve a defined problem, as a Executive Advisor my work is more fluid.
I challenge thinking, bring perspective, question assumptions, explore difficult decisions, and help translate thinking into action- especially when the situation is complex and there is no obvious answers.
Why I Never Wanted the Easy Path
I have never been particularly interested in joining the team that is already the best.
Where is the challenge in that? I have always been more drawn to situations where the outcome is uncertain. Where something still needs to be built. Where success is not guaranteed. Because that is where something happens to us.
Resistance forces us to think. Uncertainty forces us to grow. Goals give us something to reach for. Risk forces us to decide who we are willing to become.
Not knowing in advance whether I will succeed has never only frightened me. It has driven me. I need that uncertainty. Not chaos for the sake of chaos — but the feeling that there is something ahead of me I have not yet mastered. Something that demands more of me.
And that need shaped everything that came after.
Without Resistance
That belief has shaped the way I see people and human development. I do not believe our purpose is to create a life without resistance. I believe our purpose is to build ourselves into people capable of facing it. That is why my work is not about making people dependent on me. Quite the opposite.
I Can Do This
I want to help create the moment when someone begins to realize they can do this. Not because someone has promised them that the road will be easy. But because they have built the capacity to keep moving when it is not. That is where real confidence begins. But confidence like that doesn’t come from comfort alone — it comes from something more delicate.
Safe Enough to Dare. Uncertain Enough to Grow.
I believe people need both security and uncertainty.
Too much security, and we stagnate. Too much uncertainty, and fear takes over.
But somewhere between the two lies something powerful — an environment where people feel safe enough to risk failure, while the challenge is great enough to demand growth.
That is where uncertainty can be transformed from fear into forward momentum. That is the environment I try to create for others. Not a place where they are given all the answers. A place where they learn how to find their own.
Which brings me to the part almost everyone gets wrong.
Discipline Is Not Always About Pushing Harder
The need to develop.
I have always felt the need to develop. To learn more. To test. To refine. To understand. To start again. To become better.
But over time, I have learned something that may be even more difficult.
Development does not always mean doing more.
Sometimes you need to be able to stand still. To keep doing the work when nothing seems to be happening. To trust the process when the results are not yet visible. To resist the urge to change direction simply because progress feels slow.
That is where discipline meets insight. And I believe this is where many people lose their way. Not because they lack potential. But because they abandon the process before the process has had time to change them.
So if it’s not about talent, and it’s not about effort alone — what is it about?
Build the Person Behind the Performance
This may be at the heart of everything I do.
Goals matter. Strategy matters. Performance matters. Results matter. But behind all of them is a person.
And if that person does not develop, sooner or later their results will reach the limits of who they have become.
That is why real development begins from within:
- Identity
- Beliefs
- Discipline
- Capabilities
- Behaviors
- Environment
